The way to register a domain name is by signing up with a service that provides domain names called a registrar. ICANN is the main organization that provides standards and procedures for domain name registrars to be certified.

Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

Domain names can be used for branding purposes, and also you use a domain name to create an identity on the Web. You must come up with a domain name that will catch people's attention. You can use your business name as your URL. If the name of your company is currently in use, then obtain a URL name similar to what your business is. Purchasing a business name domain name isn't the only way to go, and when a keyword domain name could do just fine.

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your website. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it. Short domain names register better with people's memory and are easy to remember.

Once you select a domain name, you must register it with a domain name registrar. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

You can find online tools for your site with your domain registrar.

It will be better if you can purchase a .com domain name, opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn't taken. It sounds like you've been on the net a long time, when you have a com extension. There is nothing wrong with the other extensions, but most people feel more comfortable in a .com site.

If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

Remember, your domain name is an extension of your business and your brand of product or service.

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