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5 Barriers to Sales Success

Posted by Ramesh Wednesday, January 11, 2012

Here is a great paradox. Businesses must sell products or services in order to make a profit. Something has to be exchanged. On the other hand, 95% of people who join network marketing opportunities hate to sell. This may help to explain why the failure rate is so high. How can you hate to do something that is essential to your business growth? No matter how much you hate it if you are going to be successful there will come a time where you will need to be able to share your business opportunity with a prospect.

You know from the time your prospect says hello he's evaluating you. Are you someone that can effectively help him accomplish his goals? Or are you an unprofessional amateur set to fail again? This is why you feel so much pressure.

Remember when you were young and your mom told you not to touch the stove? The same concept applies here. Here are a couple of things you absolutely can not do if you want to have a successful presentation with your prospect.

* You Dominating the Conversation: If you are talking 70-80% of the time during the conversation you are missing the boat. You are probably babbling on and on. This is a turn off to the prospect and they will be less likely to do business with you because you aren't addressing their true needs.

* Poor Preparation: If you aren't properly prepared you will lose people. You must anticipate the concerns and barriers your prospect may have. Think about the questions and concerns you had before joining the business. Be ready to help your prospect overcome them.

* Failing to ask Open Ended Questions: Open ended questions force your prospect to enter into a dialogue with you. Remember the more they talk the better the interaction. An example of an open ended question may be.What are your long term financial goals?

* Providing a Solution before Addressing a Problem: If you don't get your prospect to talk about their pain before you provide a solution you will have less impact. Get your prospect to tell you about their desire for financial freedom and the frustration they are currently experiencing. Once your prospect identifies their pain then you can provide your solution.

* Poor Follow up: If may take multiple contacts before your prospect is ready to join your team. If you say you will be in touch. It is your job to repeatedly contact your prospect. This shows your prospect that you are an unreliable sponsor. Be better than that. The only person you can control is yourself so not matter what your prospect does make sure you hold up your end of the bargain.

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