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The Importance of Blogging in Online Marketing

Posted by Ramesh Tuesday, January 31, 2012

One of the easiest ways to start generating traffic is blogging. They are a very important tool in online marketing, so if you don't yet have one, this article should help you to understand why they are so powerful.

If you want to get your message out, either as a diary, commentary or informative content, a web log or blog is how to do it.

You will also build your credibility and personal brand by using blogging, as well as increasing your traffic.

Remember, people buy from those they like and trust so blogging helps us in developing a relationship with our online marketing prospects.

And of course, if you write your blogs correctly, they'll get placement on the search engines relatively quickly and this will also drive traffic to your sites.

When potential prospects are looking into a business opportunity, they want to see regular, updated information and blogging will help you do this.

By providing them with new info you're staying connected to your prospects, and when and if they decide to purchase, they're more likely to do that through you, especially if they feel a connection to you or feel they relate to you in some manner.

Blogging is easy on the budget also. Blogger.com allows you to start online marketing and set up a blog very quickly and for free!

Always include links to other resources or your other pages, such as a personal homepage.

This again helps with building trust and openness as your visitors will see exactly who you are and what you stand for.

When blogging as an online marketing strategy, be aware that WordPress.com is quite strict and will close down a blog being used as a marketing tool. I have been made aware that this happens by colleagues within our Turn-Key Marketing Mentors team.

If you host your own blog then you can do whatever you want with it. But the subject of hosting needs to be dealt with in its own right. To begin with, only bother to use a free blog site as you start your online marketing and things will come as your experience and knowledge base increases.

One final note on blogging.

To get the maximum benefits out of blogging as a tool for online marketing, be sure to provide quality content that informs and educates. Don't blatantly pitch them a sale; they will run! Give people valuable content and they will want to keep coming back for more.

by Ed Hodgson

More Information:

Ed Hodgson is an experienced online marketing mentor who shows others the same strategies that he regularly uses for his own Internet business. Blogging is a core method that he uses to educate others and help them on generating a substantial income online.

Source: http://www.PopularArticles.com/article174488.html

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